Innovative Product Yes! by Finishing Touch Wins Product of the Year Award 2015
NEW YORK–(BUSINESS WIRE)–Yes! By Finishing Touch, the instant and painless hair removal device for women, has been voted Product of the Year for 2015. This safe, gentle, dermatologist recommended device is advanced with Sensa- Light technology that makes it the best hair remover for on-the-go touch-ups.
Product of the Year is the world’s largest consumer-voted award for product innovation where winners are backed by the votes of 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. Yes! by Finishing Touch has received top honors in the Female Grooming category.
“Nearly 50,000 new packaged goods products are introduced each year,” said Rich Fryling, Managing Director, Product of the Year USA. “Our research shows that 44% of consumers are more likely to purchase a product recommended by 40,000 shoppers just like them.”
Product of the Year accepts entries each year from consumer packaged goods that demonstrate innovation and were launched within the previous year. Entered products are then placed into specific categories such as food, beverages, personal care, household care, etc. with a product then being chosen as a winner in its category through the TNS survey of 40,000 consumers.
“We are thrilled to have Yes! by Finishing Touch voted one of the most innovative products of the year for 2015,” said Andy Khubani, Ideavillage Products Corp founder and CEO.
About Yes! by Finishing Touch:
YES! by Finishing Touch is an elegant full body hair remover that gently sweeps away unwanted hair instantly and painlessly. No nicks, cuts, bumps or burns. It’s not a razor, and not a laser. Dermatologist recommended; safe and gentle on the most sensitive skin. Use anywhere there’s unwanted hair, there’s no need for water or creams. Safe on all skin types and colors. Powered by a rechargeable lithium battery. Available at retail stores for $39.99.